The Abdullah family embarked on a remarkable journey to establish themselves as leading goldsmiths in the Middle East, blending tradition and craftsmanship to offer its services across the region and the world.

A sign of elegance emerged as the family opened their first enchanting gold & diamond jewellery store in the center of Dubai's Gold Souq.

A sign of elegance emerged as the family opened their first enchanting gold & diamond jewellery store in the center of Dubai's Gold Souq.

Their innovative designs and broadened collection of captivating natural pearl jewellery capturing the hearts of customers and highlighting the family's dedication to providing a diverse and elegant range of jewellery.

The family-initiated wholesale operations in the Middle East, complementing their existing retail and manufacturing ventures.

Driving innovation in the jewellery industry, the Abdullah family adopted advanced diamond-cutting technology, introducing a new era of bridal jewellery that redefined standards for quality and craftsmanship.

The family presented a luxurious array of Italian brands of diamond jewellery, captivating the market with their attractive designs.

The Abdullah family introduced their retail brand Damas to the market as a retailer, while continuing to provide their existing services as including wholesale and jewellery manufacturing.

The Abdullah family began showcasing international brands within their retail stores, further expanding their diverse range of jewellery collections.

The Abdullah family created their initial wholesale diamond division, with the goal of enhancing the gemstone-studded jewellery they introduced to the market. This division also acted as the base for sourcing all materials for their gemstone and pearl jewellery lines, supporting their retail network and reinforcing their role as a wholesale.

The Abdullah family sold their Damas brand, and the third generation of the Abdullah family's jewellery legacy continues with the introduction of the Jawhara Jewellery brand, marking a significant milestone in the evolution of our distinguished heritage and commitment to excellence.

A precious gem emerged from the heart of the United Arab Emirates. The Abdullah family proudly introduced Jawhara as their flagship brand, representing their esteemed Emirati craftsmanship and creative jewellery designs which marked the ongoing dedication to their century-old commitment and authenticity of delivering the best value for money in high-quality jewellery to their customers.

Jawhara Jewellery stores began carrying a variety of top end international brands such as Chimento, Annamaria Cammilli, Stella, Forevermark alongside Jawhara's impressive range of over 60 in-house brands.

Jawhara Jewellery became an authorized Forevermark Jeweller in the Middle East, offering customers ethically sourced diamonds that epitomize beauty, rarity, and responsible sourcing.

In partnership with the Natural Diamond Council, Jawhara Jewellery reinforced their dedication to honoring the extraordinary beauty and lasting value of natural diamonds, encouraging customers to treasure these remarkable wonders of nature.

Jawhara Jewellery formed a collaboration with the Royal Mint, the United Kingdom's oldest company and the official maker of British coins. This collaboration allowed Jawhara Jewellery stores to start offering the esteemed Royal Mint's premium gold bars and coins to their customers.

Jawhara Jewellery's network flourished, reaching 300 stores across 11 countries.